Tori (Taylor Joree Scorse) pretty much lives for the internet, her YouTube channel has become so successful that she has every right to call herself an influencer, and it also makes her enough money to not only be able to live in a nice house in LA, but also employ a producer, Christopher (Zach Paul Brown) and a personal assistant, Sarah (Chandler Young). And she's so consumed by her social media personality that it more and more supresses the real she. But of late, both her personal life and her channel have taken some hits, for one has she broken up with her long time boyfriend Ryan (Andrew Rogers), a favourite with her fans, and he has since started his own channel, then there's rival social media star Becca (Ava Westcott) who invites her to an interview on her show - to mercilessly take her apart. And then there's also the fact that she might be terminally ill. Amidst all of this and dwindling viewership she decides to change her career trajectory and do what she always wanted to, record some music. But not only does Christopher bail ship upon this, also her first single doesn't sit well with fans as it's not the kind of bubblegum pop one would associate with her online personality. Tori tries to steer the trip into the right direction again by oranizing an online Q&A with her fans, but that ends in total disaster that might just sink her for good. But then she meets a tall and handsome stranger (Spencer Vaughn Kelly) ...

Now ok, I won't lie, the ending of Under the Influencer is a bit cheesy, as exactly when it tries to give the movie some depth it comes up with the most formulaic of twists and really falls rather flat - which is a bit of a pity, but that said as a whole the film's till a pretty biting satire, on that takes aim and hits hard, at times even under the belt, at social media fame and all the fakeness that comes with it. And Taylor Joree Scorse gives a strong performance successfully treading the line between the two personalities living in her character and really carries the film, while the direction, shifting effortlessly between realism and Tori's stylized world keeps things visually interesting throughout, making this into a very entertaining film.

review © by Mike Haberfelner

 

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