First of all, why don't you introduce yourself to those of us who
not already know you?
My name is Michael Joy and filmmaking and storytelling have
become an essential part of my day-to-day life. There are some people that
have a passion for music and while I agree that music can be the
soundtrack to your life, a motion picture can incorporate all the
elements. I think when your favorite songs are combined with an incredible
narrative and visual, the result can be a life-changing experience. Iím
not only an enthusiast of cinema but Iím also a student of the craft,
and horror is my favorite genre by far. I think everyone loves a true
underdog and their is no genre in the history of cinema that has been more
of an underdog than that of horror. There is so much untapped potential
within the horror industry that hasnít been explored. I am always
searching and hoping to uncover stories of horror that have yet to be
What can you tell us about your
company Marketing Macabre, and the philosophy behind it?
Macabre was created to solve a common problem among independent
filmmakers: The inability to afford marketing. I wanted to create an
alternative to overpriced PR companies and give the indie guy a chance to
be seen. Itís really that simple. I provide a voice for the voiceless
independent horror filmmakers.
did Marketing Macabre come into being in the first place? And from
a professional point of view, what makes you the perfect candidate to run
a PR company like Marketing Macabre?
Itís been a
decade in the making. Since 2008 Iíve been operations manager for the
popular horror website Horrornews.net. Iíve also worked for other
entertainment sites like Totally Driven Entertainment, 1Wrestling.com, and
What Culture. On a daily basis, I get press releases from tons of
different PR companies as well as major studios like Universal and
While working on that side of the desk, I was able to form my own opinions
on the press being given to me and see first hand what worked and what
didnít work with our readers.
During this same time period, I
was granted a tremendous opportunity with the Philadelphia-based
distribution company Artsploitation Films. I was hired as their director
of marketing and also had a hand in acquisitions. Artsploitation purchased
the US rights to foreign films and released them on Blu-ray, DVD, and
VOD. It was a valuable learning experience being able to work with
aggregators and also directly with VOD platforms. I handled
Arsploitationís marketing campaigns which included press releases and
social media outreach.
I believe Iíve been given the unique
opportunity to see both sides of the coin, while working for a major media
outlet and a distribution company. I wanted to take this knowledge and
apply it to my own creation - Marketing Macabre.
Macabre promoting primarily horror projects, why is that, and is
horror a genre at all dear to you, and why (not)?
companies have a broad range of clients promoting everything from drama,
comedy, documentaries, science fiction, horror, and more. My background is
primarily in horror and Iíve acquired many contacts within the horror
industry throughout the years. It only made sense that Marketing Macabre
would be a boutique type marketing company that would cater to the genre
that Iíve held so dear through the years.
Iíve been a horror
fanatic for as long as I can remember. My earliest memories are watching
Dr. Shock and Creature Double Feature on Saturday afternoons and
discovering great treasures like Godzilla and
personal note, my mom recently passed away, and she loved a great horror
film. She introduced me to the classics, Dracula,
Wolf Man, and
Frankenstein. Iíll always cherish those memories.
without giving any secrets away, what are some of the services Marketing
Macabre offers, and what makes them vital to the success of a movie?
provide the necessary pipeline for filmmakers to reach to the horror
media, and we do this primarily with press releases. We are happy to
provide guidance to filmmakers that will allow them to maximize their
reach. Our services also include social media outreach, crowdfunding help,
custom articles, and featured interviews and reviews.
do indie horror filmmakers acquire your services, and do you do any
vetting in terms of what movies you take on?
email me at firstname.lastname@example.org to
find out more information on my web page,
We specifically deal with horror marketing, so if you bring us a comedy or
drama, itís not really in our wheelhouse. If itís horror and we think
we can get you the necessary coverage to help your brand, then we will. If
for some reason your film isnít a good fit, we will let you know.
Do you have any free
advice for indie horror filmmakers struggling to make it?
quit. Itís a difficult ride and not everyone makes it to the end. It you
stick it out and complete your project, you have accomplished something
amazing. Believe in your work and promote it correctlyÖ You made it. Now
people need to see it.
current projects you're handling you'd like to give a shout-out to?
Macabre is currently handling marketing for the following brands, American
Horror Channel, Scumdance Film Festival, Vidi Space Film
Festival, The Slasher App, Hacking Hollywood Pitch Fest,
the following independent films, The
Listing, Human Hibachi, Eternal
Code, Room 9, Hybristophilia, Abstruse, The
Initiation, Last American Horror Show Vol. 2, Palomino &
Swissy, Lection, In Darkness I Wait, Night of the
Devil, The Last Ones, Borderland, RoboWoman, and Mirage.
specific future plans for Marketing Macabre?
Macabre continues to grow our outreach with horror media outlets and that
just means better service for our clients. Our future is bright.
all-time favourite filmmakers and movies (not necessarily only within
Here are some directors and movies that have
changed my lifeÖ
Quentin Tarantinoís Pulp Fiction, Kill Bill 1
& 2, Jackie
Brown, Once Upon a Time ... in Hollywood.
Scorseseís Goodfellas, Taxi
Driver, After Hours, and The Departed.
The Thing, Big Trouble in Little
China, and In
the Mouth of Madness.
Steven Spielbergís Jaws,
Close Encounters of the
Third Kind, and Raiders of the Lost Ark.
George Lucasí Star
Empire Strikes Back, and Return of the Jedi.
The Shining, Eyes Wide
Shut, and Full Metal Jacket.
John Hughesí The
Breakfast Club, Weird
Science, and Sixteen Candles.
Fast Times at Ridgemont High, Almost Famous and Singles.
Andersonís Boogie Nights and
Brian De Palmaís
Scarface and Phantom of the Paradise.
Alfred Hitchcockís Psycho,
Rear Window, and Trouble with Harry.
Frank Capraís Itís a Wonderful Life
and Arsenic and Old Lace.
Kevin Smithís Clerks 1 &
2 and Chasing Amy.
Sam Mendesí American Beauty.
Francis Ford Coppolaís
Godfather 1 & 2.
Rob Zombieís House of 1,000
Devilís Rejects, and Halloween
... and of course, films you really deplore?
Feeling lucky ?
any of my partnershops yourself
for more, better results ?
The links below
will take you
remakes of Psycho, Amityville Horror, and The Fog
were all painful to watch.
company's website, Facebook, whatever else?
If anyone is
interested in my price guide, please email me at email@example.com
and I would be happy to send information and answer any questions. Please
feel free to follow my Marketing Macabre Facebook group, https://www.facebook.com/groups/767211830150856/
else you're dying to mention and I have merely forgotten to ask?
teaming up with professional wrestling legend Austin Idol to produce a
horror series for the next generation gamified video entertainment
I have also confirmed funding for my
movie DEAD afterlife, and I should have some information about
for the interview!