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An Interview with Justin Price, Director of The 13th Friday

by Mike Haberfelner

November 2017

Films directed by Justin Price on (re)Search my Trash


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Your new movie The 13th Friday - in a few words, what is it about?


When a female refugee discovers an ancient demonic device that opens the gateway to another realm, she unleashes a dark entity that poses as her daughter. After many failed attempts to have the church explain the creation of her worst nightmares, she learns that the house is cursed by an enraged spirit that died on Friday the 13th. And now a group of thrill-seeking friends unknowingly unleash its wrath and damn their souls.


What were your sources of inspiration when writing The 13th Friday?


Whenever Khu the COO of Pikchure Zero Entertainment and I sit down we bring in the other members of the company, Deanna Grace Congo and David Cazares and Lisa May, and discuss what films we are looking to create. And we discovered this true story about the Mexican army and this refugee woman who stumbled upon this cursed house. There are still bullet markings from the war on the outside of the house. We just couldn’t pass up an opportunity to create a great story around that. This idea that a woman made a deal with the devil and her descendants are nowhere to be found. Had thriller/horror written all over it.


Of all the key characters in The 13th Friday, not all of whom are good guys by definition, who could you identify with the most, actually, and why? And who the least?


Lisa May does a phenomenal job of leading the film and I loved her performance and then to see Khu take on this investigative role, those two were my favorite. I loved however Johnny Llane’s performance. He had just gotten over a personal matter with his family and to see him pull out that performance as Robert Thurmond was inspiring. He had to play a father who has lost his son as a part of these heinous acts committed by the cast. I could identify the least with Jeff Moore’s character Terry, because he was such a bad ass! I hope to one day be able to just exude that much cool. Victoria Valdez’s character was the role that dealt with a family member being compromised and her neglecting her responsibilities as a daughter. That was crazy because I am such a mama’s boy I would have stayed home the entire movie J


What can you tell us about The 13th Friday's approach to horror?


I think it was more fun. It was jump scary as hell. We wanted the audience to just sit back and have fun and not try and pick apart every little scene. There are some great moments. Mayra Rodriguez , who is amazing, enters the house first and she sort of sets the tone for the audience. She really helps sell the tone and we follow that with a phenomenal performance from Deanna Grace Congo who explains why they are doing what they are doing to these people. So at it’s core The 13th Friday is about remorse and situational survival. What would you do if you had to kill someone in order to survive? How would you know if you didn’t that you would be spared?


You just have to talk about the makeup of your ghost mother and the cave dwellers for a bit, and to what extent were you involved in the process of its creation?


Nissa Nightmare and Heather D’Anne were very integral in the creation process. Nissa has developed quite the eye for creating SFX and it was insane to watch her make full body suits in the time frame to which she did. Add in the famed Heather D’Anne and you have a great dynamic of wonderful talent. They nailed it. The idea behind the effects of the film was to create this world where practical effects were in the false world the killers created and the CGI was in the real world to show a juxtaposition to them going crazy.


What can you tell us about your overall directorial approach to your story at hand?


I met up with Jaymie Gill and Melissa Vega to discuss character development. It was important that the movie that is predominately led by women, didn’t come off as a lot of damsels in distress. They provided me with a great backdrop for the mood and dialogue of the film. Kristina Rev helped with bringing the style of the characters wardrobe to life. So together we were able to hammer out how the scenes moved and what I needed to do to make sure the cast was having as much fun as we wanted the audience to have!


Do talk about your key cast, and why exactly these people?


J.D. Ellis and Jose Zuniga and Reagan Dopp (Eve) and Antonio Villareal and Lisa May and David Cazares and so many more, they all work their asses off to be the best at their craft. Khu is not only drop dead gorgeous but extremely talented behind and in front of the camera and produces all of our films. So the films we do allow us at Pikchure Zero Entertainment to surround ourselves with talented thespians! Viviana Ozuna played the title character and she kills it as the estranged mother who sets her child ablaze. To have a group of actors willing to go to dark places to fill the screen for the audience is really key for me in order to tell the thrilling stories we tell. I am so grateful for their energy.


A few words about the shoot as such, and the on-set atmosphere?


We had to try and find a way to tell a scary story but also not have it drag in tone and pacing. The challenge was keeping the scenes vibrant and also trying to create a very disjointed color pallete. We achieved this by always have two key lights in every scene and no fill. Lots of color but not contrasting tones. Given that the sets were haunted, it was easy to get the cast and crew creeped out! Toluca Ranch and Laborde House are famous for their folklore.


Anything you can tell us about audience and critical reception of The 13th Friday?


We premiered the movie in theaters and it was a packed house. What has been great is that audiences have told us that the film never lets up. The practical and visual effects add to the beautifully lensed film Khu crafted with her cinematography. It has been exciting to be a part of another Uncork’d Entertainment distributed film!


Any future projects you'd like to share?


Almost Amazing is available now:

I am working closely with Torrei Hart and my manager Shaun Cairo on a television episodic. I will be co-producing a film called Conundrum: Secret Amongst Friends alongside Shakir Entertainment.

The Elf just came out on all digital platforms:

It will be in Redbox November 28, 2017 alongside Alien Reign of Man

Buy The 13th Friday here:


Your/your movie's website, Facebook, whatever else?


Khu: @ stageakhu (Instagram)

Justin Price: @ pikchurezero (Instagram)

Deanna Grace Congo: @ dcongo (Instagram)


Buy The Elf here:

Direct TV: 






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Anything else you're dying to mention and I have merely forgotten to ask?


I am the number 1 indie film producer as of this quarter and that’s exciting news. No one has produced and directed five titles in a calendar year that have reached domestic and international distribution. What an accomplishment and blessing. I am so grateful for my team, Khu and Deanna Grace Congo and David Cazares and Lisa May and Johnny Llanes and J.D. Ellis and Amy Jo Guthrie and Melissa Vega. My phenomenal management Shaun Cairo for the opportunity to direct the upcoming horror\thriller S.O.H.N.: The Rise of Achak starring Luca Oriel. I am in the middle of production on a film tentatively titled Pharoahs and another creature film called Dawnseeker! We are in post-production on a Brittany Daniels Goodwin directed film called If You’re Gone starring Desiree Ross and Masey Mclain. We are creating a television episodic called Reapers with Cameron White set to come on board and produce.


Thanks for the interview!


© by Mike Haberfelner

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Thanks for watching !!!



Robots and rats,
demons and potholes,
cuddly toys and
shopping mall Santas,
love and death and everything in between,
Tales to Chill
Your Bones to

is all of that.


Tales to Chill
Your Bones to
a collection of short stories and mini-plays
ranging from the horrific to the darkly humourous,
from the post-apocalyptic
to the weirdly romantic,
tales that will give you a chill and maybe a chuckle, all thought up by
the twisted mind of
screenwriter and film reviewer
Michael Haberfelner.


Tales to Chill
Your Bones to

the new anthology by
Michael Haberfelner


Out now from




On the same day
a Burglar wants to kill you
and your Ex wants
to make up ...
... and for the life of it,
you can't decide


A Killer Conversation

produced by and starring
Melanie Denholme
directed by
David V.G. Davies
written by
Michael Haberfelner
Ryan Hunter and
Rudy Barrow

out now on DVD