The Beauty Bubble - nowadays a roadside attraction in the middle of the desert, more precisely Joshua Tree, California, where all sorts of vintage beauty artifacts and hair paraphernalia that one day of the week also serves as a hair salon - but what's the story behind that place? Enter flamboyant Jeff Hafler, who initially wanted to become an archeologist, but his love for vintage beauty products led him to become a hairdresser instead - and a collector of said artifacts from decades past, be it hair driers, hair brushes, hair rollers or whatever else. Over his career, he worked in many a hair salon in LA before opening his own, but eventually moving to Joshua Tree, where his business grew as a tourist attraction as the hair salon that also served as a museum. But then the pandemic hit, and Hafler tried everything to keep his business afloat, but eventually repurposing it as a bona fide museum with giftshop and all, and welcoming clients only one day a week. And the concept sure became a success, so much so that eventually Hafler was invited to send some of his exhibits to the San Francisco International Terminal for that place's museum's beauty exhibition ...

Now I'll admit I'm not a guy who thinks about his hair and hair care a lot, and haven't been to an actual hairdresser in years (despite sporting a very full mane), but still this movie managed to hold my interest, first and foremost probably due to Jeff Hafler's very positive and optimistic personality, and his infectuous enthusiasm. But that said, the film is also well-told, managing to bring a story rather than just mere facts across, and on a directorial side, the film really picks the somewhat campy beauty of Hafler's artifacts that really seem to mirror his personality, making this one an unexpectedly fun watch.

review © by Mike Haberfelner

 

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